Losing Festive Traffic? 7 Easiest Ways to Optimize Your Ecommerce Store

September is almost over and the festive season is near. Your customers are probably delaying their shopping plans for that big sale. Well, at least I am.

shopping trends on holidays

Optimize Your Ecommerce Store for High Traffic

So, how are you preparing for that big sale? By that I mean is your site ready to handle the stress?

Don’t worry if you know ambiguous. We got your back. Here are some super easy points to ensure that your site is traffic ready.

  1. Check your website up and running

Since more and more people are going to show up to your website for holiday shopping and this is going to put stress on your servers. The worst thing you could lose your website traffic to is a crash. If you are expecting a lot of traffic but don’t trust your website enough to handle that rush then you must have a load test.

holiday season shopping

You can test your website speed on GTmetrix. Also, check out Loader to see your real-time performance.

  1. Upgrade to the Best Hosting Provider

Most of the business owners make a mistake of choosing either shared hosting or a poorly configured setup. Usually, shared hosting can’t handle the rush even if you’re a medium business. Cloud hosting is one of the best options in the market right now. They are secure, resourceful, and scalable.

Once you opt for the best hosting provider, you don’t have to sweat over speed, security, and support. Choose the ones with 24*7 Expert Support so that even if your website goes down at any time, they are able to fix the issue within minutes.  

  1. Security is Everything

Just like us, cyber criminals love seasonal sales too. Since most of the business owners don’t really care about website security. This, in turn, leads to more customer data breaches during seasonal sales.

Here are some quick tips to make sure you’ve ensured customer security:

I. Security audit

Check if your eCommerce transactions, network access points, customer logins and everything else is secure. If you are not a security expert. Contact us for consultation.

II. Run cyber attack tests

Run both common and recent approaches to cyber attacks and see if your website can take it. If not, then ask your network admins to patch the flaws before the holiday season starts.


If you still don’t have https, you are a hundred steps back from your competitors. Use SSL (Secure Sockets Layer) authentication to let your visitors know that their personal information safe with you.

A lock icon will be enabled along with a green address bar:

ssl certificates

Note: Learn why Google is forcing to have SSL Certificates

  1. Enable Your CDN

I can’t emphasize enough on the power of a CDN. By offloading your servers, they will let them do their job efficiently. Other than that, make sure your server is powerful. With dedicated and cloud hosting, you don’t have to worry about power. However, if you are on shared hosting, ensure that you have a finely configured server.

  1. Optimize For All Devices

optimize for mobile

According to US Census Bureau and ComScore, mobile commerce made up of 11.6% of the $303 billion US e-commerce total in 2014. Imagine how much revenue you are losing if your website is not mobile-optimized.

Also, make sure you are optimizing your ECommerce store for tablets and pads as well. Test the entire purchasing process on every possible browser and device to see if there’s any problem.

  1. Consider Migrating to a Better Platform

Shoppers are impatient (Been there, done that). When the website is far from being user-friendly, you lose the revenue there and then. It is not coming back. Thus, try to move to a platform which responds well to the users and supports every device. For instance, Magento and WooCommerce.

  1. Test Your Environment

Even if you have optimized ECommerce store for the holiday season, it is important to test the environment. Understand what your website can handle and assess the store performance. Try with a load test, application performance monitoring, evaluating site’s infrastructure and strategy.

Important note: DON’T test during the holiday season. It might seem to be a fantastic idea but there are so much traffic spikes that the data is skewed. Don’t try A/B testing at all costs during the holiday seasons. The data won’t reflect the real numbers since people have different approach those days.

A Quick Checklist

  • Make sure Your Website is Fast… Super Fast

Other than tools ensure you have the best hosting provider to handle the rush to your website. Get a 30-min FREE consultation from our experts on how to optimize your site.

  • Use Tools

There are so many free tools available to check your website speed and performance. Try your hands on a few to make the user experience better.

  • Secure your website

Customer security is your job. Therefore, go for SSL and assure your customers that their data is protected with you.

  • Migrate if necessary

Use a better and robust platform like Managed WooCommerce and Magento hosting for a user-friendly experience.

Good luck!

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