William Penn Migrated to ServerGuy for Turbocharged User Experience

About William Penn

William Penn was founded in 2002 as a retail store for premium stationery in Bangalore. It has more than 30 stores across India and has
become a one-stop destination for premium men accessories and corporate gifts.

They are exclusive partners of many well-known brands such as Sheaffer, Hugo Boss, Moleskine, Caran d’Ache, Sailor and Zippo. Lapis Bard and Pennline.

Performance of William Penn Increased by 50% & Loading Time Reduced to 4.2 secs.

Frequent down times and slow loading times can severely affect the customer’s experience and hence, conversion rate. WilliamPenn was previously hosted on MajeMojo and was facing continuous problem of varying billings, slow speed and insufficient technical support.

Venkatesan.A of WilliamPenn wants to deliver best to their customers and hence, was quite a challenging client for us.

But at ServerGuy we love challenges and believe in giving premium services to our clients and partners.

Problems faced by Tennishub

1. Frequent Down times

2. High Loading Time

3. Insufficient Technical Support

4. Varying Billings Every Month

5. Paid DNS For 1 Website

Tennishub Sees Immediate Load Time Improvement After Switching to ServerGuy

Our Magento experts worked with him to ensure smooth migration, instant improvement in loading times and consistent auto-scaling

Our managed dedicated hosting for Magento platform improved their site performance by
more than 50%.


On receiving the credentials, our Solutions Architect did a thorough analysis of the site and came out with the following key issues:-

  1. The server was hosted in the US.
  2. Inconsistent Auto-Scaling.
  3. High TTFB (Time to First Byte).
  4. High Number of Requests.

Suggested Solutions

  1. Magento Optimized Stack with Apache, Redis, Varnish, CDN.
  2. Single Architect.
  3. Custom Backup Policy.
  4. Suggested Cloudflare free account over DNS Paid account.


Migration was smooth with only 15 minutes downtime.

  1. A POC was offered which shows improvement is Page Scores and Speed.
  2. Malware Scanning by WAF every 6 hours.
  3. Uptime Monitoring every 60 seconds.
  4. OS level patching.


1. Website Loading Time = 4.2 seconds

2. No Down Times

3. Successful Running EDM’s

SeverGuy suggested migration of our www.williampenn.net site to dedicated Magento Indian Cloud servers as the majority of site traffic comes from India. The end result is a fast and secure website. Perfect features, fast, friendly and competent help.

Venkatesan.A, IT – Project Manager, William Penn