How choosing the Best Magento Hosting Provider can impact my business?
Problem: It is middle of the shopping season and you are ready with the wide range of products but one after the other, you start receiving angry emails from your shoppers! They’re complaining about the long page loading times, error in adding items to cart, errors in checkout page, and more. If you are an online seller, this could be your worst nightmare.
Here’s a solution: Go for a better Magento Hosting.
Things that make up a Good Managed Magento Hosting Provider:
- Hosting Performance: Better load speed, ability to handle concurrent requests, and uptime.
- Pricing (reasonable price to performance ratio)
- Magento Specialized Platform or hosting stack
Choosing The Best Magento Hosting Provider
Before digging deeper into these 4 aspects, it is important to know your ecommerce website requirements.
1. Know the Requirements of your Website
You need to know the following things to understand which Magento host will suit you the best:
A. What’s Your Site Traffic Like?
Knowing how many requests your server receives in normal and peak times is the first step to deciding the best managed Magento hosting provider for your website.
This will help you clarify the size and scope of hosting architecture that might be required. Since Google Analytics averages the data so you can’t find detail of each second.
Suppose there are 2 ecommerce websites – A and B. They both get 100 server requests per day. However, A gets 100 requests from 10 a.m to 11 p.m whereas B gets 100 requests spread across the day. Google Analytics will show 100 requests for both the websites but do you think A and B have same magento needs?
This is the reason, you need to contact your current hosting provider for Apache or NginX logs (or raw log files if they don’t provide this) to understand the time slices of requests received.
Important Note: Once you have analyzed the peak traffic to your website, it is strongly recommended to perform a load test so as to check if the server is capable enough to handle that many page requests or not.
B. Number of Products and Type of Products
The number of pages, products as well as type of products on each page determine which type Magento server you require.
For instance, you have a category page with 20 simple products which requires less hosting power as compared to a category page with 20 configurable products. This matter due to the following reasons:
- Updating promotions
- Running the indexes
- Rendering the products to the page
After figuring out the requirements of your website, you can check various hosting options to fit you the best.
C. Latency Test
For e-commerce websites, latency is one of the most crucial factors. Therefore, you need to analyze and figure out the location of the majority of your user-base and choose the closest possible server location.
This will reduce the time gap between user request and server response. It is advisable to go for a low latency in order to improve user experience and SEO of your website.
P.S. You can read more about how to speed up Magento
2. Types of Hosting
On basis of who is maintaining the server hosting, there are two types:
A. Managed Hosting
A good managed Magento hosting provider will be responsible for:
- Maintenance and configuration of server optimized for Magento
- Fixing server and Magento related issues
- Security & Hardening of server for loopholes specific to Magento
- 24×7 Proactive Monitoring
- Applying OS updates
B. Self-Service Hosting
In this type of hosting, you are supposed to run the server or a third-party team hired by you.
Note: With self-managed hosting in Magento, you can face a lot of issues like hosting provider not supporting some functionality or charging unreasonably high. Therefore, it is important to choose a good managed Magento Hosting provider!
C. Server Type: Dedicated, Shared or Cloud
Since you know the requirements of your site, you will now be able to make a right choice for the type of server. Here are the options available:
If you go for a dedicated server, then the entire capacity of the server will available for use and this will ensure optimal performance. However, you will have to pay significantly higher than the other alternatives, that is, Cloud or shared.
If you have the budget then go for dedicated servers as they will give you:
- Top speed
- Support traffic surge
- Handle large catalog of products
- You have the freedom to choose the number and type of disks, disk and controller models, and type of RAM
In shared servers, disk space and speed are limited. They don’t allow complete customization of server settings to fit into your business requirements. Since it is a shared server, if other users are experiencing issues, the probability is high that you will be affected too.
But you can go for shared servers if you are on a limited budget.
It is a virtualized machine sold by the internet hosting providers. You have the complete access to the software updation. It is almost similar to a dedicated server but more scalable with some virtualization overheads.
Invest in only those hosting providers from where you are getting 24*7 technical support and emergency support services.
It would be a wise decision if you opt for experienced Magento specific support services. They are masters in their field and can fix your website issue in minutes as compared to a generic host in the market.
P.s. If the providers are easily reachable via call or email, then you are good to go. Basket those who have a low response time!
4. Web Security
It is important to note that your hosting company blocks banned sites, porn sites, or spammers by which the whole IP net can get blocked and you could be blacklisted too!
Since you are running an ecommerce site, security is highly important.
Things you need to check for:
- SSL and SSH encryption
- Daily backups/live backups
- Strong firewalls
- Server security plan specialised for Magento platform
5. Magento Compatibility
Choose a Magento hosting provider who offers full compatibility with Magento 2.0 version. This means that the hosting server will need to support MySQL 5.6+, Apache 2.x, and PHP 7.0
You may also:
- Ask for various certifications of the data centres.
- Check for PCI compliance.
After figuring out the needs and requirements of your website, you need to evaluate different Magento Hosting Providers on the above mentioned aspects.
Picture Credits: computehost, creatuity, netdna, cloudsgento