Every Magento store owner understands the importance of the page loading time and wants his Magento store to be as fast as possible. But do you consider the server location as a parameter while selecting your Magento hosting provider? We will tell you why you MUST do that!
We want to highlight the fact that how important it is to opt for a server location from where the maximum users access your Magento store because of the following 3 reasons:
Lower Latency & Faster Magento store
Latency, although very very small when seen as an independent metric but it makes a lot of difference when multiple calls are made for fetching various assets like images, js, css from the origin server. For an Indian user accessing a Magento website hosted in India, the latency is typically ~50ms whereas it will be ~300ms if the Magento website is hosted in US. So, almost 6x slower for an Indian user when your server location is US. The overall effect is not 6x but still it is considerable.
We tested one of our customer’s Magento store hosted on our low latency Indian servers using Pingdom from Netherlands as well as US location. The Time to first byte (TTFB) has significant difference in both cases. The TTFB when tested from Netherlands was 0.7 seconds and when tested from US location was 1 second. So, a 300 ms difference in this case. Screenshots attached for reference.
Connectivity between the two regions is a point of failure. In networking terms, the more devices your traffic has to pass through – the more likely the potential for failure. After all, if your traffic has to transit 2 devices, versus 10 devices, there is 5x less risk of failure. So, hosting in a region where maximum users of your store are located is naturally going to be more reliable, because there are less parts involved.
The location of your Magento hosting server does have some effect on your ranking in Google. The search engine tends to make an assumption that if your IP address comes from India, and your top-level domain is .in, then you’re probably based in India. It will assume that your business is therefore more relevant to someone searching from India and (especially) using google.co.in than it is to someone searching from the US using plain old google.com.