How Tennishub Increased Speed & Conversion By 150%?

About Tennishub

Tennishub.in is a one-stop destination for a tennis enthusiast. It is an exclusive online tennis store in India founded in 2013 by star Tennis player Vishnu Vardhan and entrepreneur Afroze Khan. Being passionate about Tennis, they felt the need to open an e-commerce store where Tennis players and enthusiasts can buy everything they need.

People can purchase high-quality products according to their level and style at play. They provide excellent customer service support and strive to fill the gaps in the market. At Tennishub, you can get the largest catalog of tennis products in India at affordable prices.

Sick of Frequent Downtimes, Tennishub Made the Move to ServerGuy

Frequent downtimes and slow loading times can severely affect the customer’s experience and hence, conversion rate. Tennishub was previously hosted on CloudWays and was unhappy with website speed and performance.

It was very frustrating for Tennishub Team as they were losing their potential clients due to these issues and needed a fast solution to resolve them.

Tennishub was previously hosted at Cloudways on Plan (DO96GB) with 96 GB RAM and 20 Core CPU.

Problems faced by Tennishub

1. Frequent Downtime

2. High Loading Time

3. In-consistent Website Responses

Tennishub Sees Immediate Load Time Improvement After Switching to ServerGuy

The founder of Tennishub contacted ServerGuy and asked us if we could do anything to help him. Our team of professionals assured him that our managed dedicated hosting for Magento platform can improve the site performance by more than 60%.

We asked for cPanel login details so that our Solutions Architect can check if it is a server level or development level issue.

Diagnosis

On receiving the credentials, our Solutions Architect did a thorough analysis of the site and came out with the following key issues:-

  1. High Number of Page Requests.
  2. High TTFB (Time to First Byte).
  3. Full Page Cache was not working properly.
  4. Their server resources were under-utilized.

Suggested Solutions

  1. Optimization of Content Delivery Systems to improve the performance of the e-commerce store.
  2. Proactive monitoring of the website to constantly keep a check on the server performance
  3. Magento Optimized STACK (Apache, PHP-FPM, MariaDB, Redis).
  4. 16 vCPU and 64 GB RAM Server for proper utilization of resources.
  5. Proper working of Full Page Cache.

Execution

Migration was smooth with only 15 minutes downtime.

  1. A POC was offered which shows improvement is Page Scores and Speed.
  2. Malware Scanning by WAF every 6 hours.
  3. Uptime Monitoring every 60 seconds.
  4. OS level patching
  5. Fixing the full page cache problem so that it can work to its full potential.

Results

Website Loading Time = 3.9 seconds

No Down Times

Reduction in No. of Requests by 60%

Happy to have moved to Serverguy. Your team ensured the Migrating process was smooth. Now my site loads faster and performs better. Hope you will continue offering the same performance & service and I continue using your server for a long time!

Afroze Khan- Co-Founder of Tennishub